EPM's All about Women Consumers and Research Alert Yearbooks Available This Month. (Consumer Behavior at a Glance)

Article excerpt

Two EPM Communications yearbooks offering subject-by-subject overviews of marketing research conducted over the past year are available this month, reports Ira Mayer, President of EPM Communications.

The 2002 Editions of the Research Alert Yearbook and All About Women Consumers are two comprehensive reference volumes serving the needs of marketing researchers, brand managers, strategic planners, new product development executives, advertising and promotion agencies and others.

Targeting The Female Consumer

All About Women Consumers, drawing on the resources of MARKETING To WOMEN, focuses on the reports, studies, polls, and focus groups that give perspective to the unique techniques of marketing to American women.

Grouped by subject, with each chapter introduced by a specially written introduction, this annual compendium offers a diverse collection of reports on women in the workforce, their attitudes about advertising, brand loyalty and spending, and as consumers of everything from financial services to computers and cars.

"Satellite Sisters" radio personality Liz Dolan, a former Nike marketing executive who oversaw the footwear brand's women's marketing efforts, has written a special Foreword to the book.

All About Women Consumers also includes three essays written especially for this 2002 edition:

* Vanessa Freytag, President of W-Insight, discusses how to create effective female-targeted marketing plans on a limited budget. …