BUSINESS LIFE: BUSINESS AWARDS: Sky Blues Show Their Social Skills

Article excerpt

COVENTRY CITY may be struggling to find consistency on the pitch - but the club's right at the top when it comes to community involvement.

The Sky Blues' rapidly-snowballing programme is helping thousands of youngsters towards better and more fulfilling lives.

Following its fall from the Premier League two seasons ago, the club undertook a root- and-branch re-evaluation of the way it did things - soul-searching which ushered in a new era of social responsibility.

Club commercial director Ric Allison said: "We are rather proud of what we have achieved with limited resources."

Two education projects alone are benefiting some 8,000 young people this year, while football coaching programmes and after-school clubs are involving a further 40,000 or so from across the county.

In recognition of that success, the club has been nominated for the Coventry Evening Telegraph Business Awards - presented in association with the Coventry and Warwickshire Chamber of Commerce - in the Coventry City Council-sponsored Contribution to the Community Award.

With the club providing premises at Highfield Road, along with access to players and first team match tickets as motivation, it has formed working partnerships with the police, local schools and the Coventry Education Action Zone.

The study support group, run by professional teachers, is dedicated to raising IT, literacy and numeracy standards among school age youngsters. …