Analyzing Qualitative Data of Award Winning High School Football Coaches. (Psychology)

Article excerpt

The field of exercise and sport science generally attempts to investigate and understand the world through positivistic philosophy and methodology. In recent years, however, more investigators have begun to use qualitative methods to answer critical questions. While recent qualitative research has demonstrated the benefits of gaining qualitative information that is much more rich in detail and depicts the participant's environment as a whole (e.g., Gould, Dieffenbach, & Moffett, 2002) often times the process of analyzing qualitative has not been discussed. This presentation will focus on discussing the data analysis phase of a grant project sponsored by NFL (National Football League) Charities to study how award-winning high school football coaches build character in their players and also teach them life skills. A qualitative methodology was determined to be most suitable in understanding the impact of 10 high school football coaches on their players. Semistructured interviews lasting 60 to 120 mm were condu cted with 10 coaches and 9 players. Specifically, the process of how the data were content analyzed is detailed in the presentation. The first step in the analysis involved developing a summary profile for each individual coach and athlete for the purpose of capturing their whole story. This was followed by a hierarchical content analysis conducted for the purpose of better understanding specific topics discussed by all coaches (e. …