Comprehending Membership Incentives: Development of Instrument for Nonprofit Professional Associations of Collegiate Athletics. (Sport Management/Administration)

Article excerpt

Research literature suggested that participative decisions of professionals in nonprofit associations could be affected by such motivational factors as rational choice, affective bonding, and normative conformity of individuals (Knoke, 1988). However, there is a dearth of studies conducted on the membership incentives of athletics-related professional associations. Why do athletic administrators and coaches spend their time and pay membership dues to engage in the activities of associations? What are the detailed motives affecting decisions of members to enroll in their respective organizations? The study was designed to explore the essential incentives of associational enrollment, develop a valid and reliable instrument to measure membership motives, and confirm a conceptual model to provide fruitful references for the organizers of athletics-related professional associations. Through the phases of content validation, data collection, and construct validity, a four-factor model derived from theoretical frame work was constructed and a 20-item Scale of Membership Incentives (SMI) was tested. The voluntary participants (N=427) included an expert panel (n= 12) in the phase of content validation, and nationally sampled 415 athletic administrators (n = 168) and head coaches (n = 247) who were active members of their respective associations in the phase of construct validity. The data were randomly split into two halves as calibration (A) and validation (B) samples, and undertaken by multiple statistical analyses. …