Motivational Factors for Student Volunteers and the Development of an Incentive Typology in Sports Settings. (Sport Management/Administration)

Article excerpt

Volunteers are a very important element of sport event management. They are extremely valuable to any sport agency because they provide its administrators with the ability to offer, sustain or even expand the quantity, quality and diversity of its services. Today, there is a compelling need, directly contributed to societal changes and emerging trends, to examine, review, and reevaluate the existing knowledge on volunteer activity. The procedure of evaluating motivational theories and incentives, in addition to designing effective marketing tools for recruitment and retention of volunteer labor requires a very careful approach and consideration. Understanding what motivates young college students to get involved in a sport event as volunteers could assist agencies to persuasively appeal to this free labor during recruitment time. This study examined the motivational factors that influence the decision of college students to volunteer for a FHSAA soccer state championship tournament, held in Tallahassee, Flori da. The project had two major goals: (a) to explore the primary motives that influence the decision of students to volunteer at the sport event; and, (b) consequently, to propose a model of motivation to volunteer that broaden the knowledge regarding student volunteers' motivation and its internal structure. In order to achieve these objectives, the author developed a 26-item survey instrument based on conceptual frameworks that emerged from the review of the literature. …