Carnegie Museum Goes from A to Z to Raise Attendance

Article excerpt

"C" is for Collect. "F" is for Fossil. "L" is for Look. And "M" is for Museum -- the Oakland museum that will house a children's exhibit with components corresponding with every letter of the alphabet.

"M is for Museum," opening on Saturday at the Carnegie Museum of Natural History, will lead kids and adults on a playful-yet- educational alphabet trail, where each letter represents information about the museum and its work -- even the letter "X," for "X Marks the Spot." Visitors will get a hands-on, behind-the-scenes look at the museum's research, collection of objects, and more, and they can examine things like fossils.

"The fact of the matter is, lots and lots of people in Pittsburgh -- people who know the museum, people who love the museum and people who visit the museum quite frequently as visitors -- have very little idea of the nuts and bolts of what goes on behind the scenes at the Natural History Museum," says Sam Taylor, director of the museum.

"It's intended for kids, but, because of the subject matter, it's equally fascinating to adults," he says. "It takes you behind the scenes at the museum, and it introduces you to all the various collections we have. …