Reporters Win Asa Media Awards

Article excerpt

Aging in the Suburbs is the title of the four-part Philadelphia Inquirer series that earned the 2007 American Society on Aging (ASA) Media Award for Lini S. Kadaba, shown above left, and Rita Giordano. The pair was honored in the local-regional reporting category. Other reporters who received kudos during the Joint Conference of ASA and the National Council on Aging included journalists from public television's The News Hour With Jim Lehrer, USA Today and the Minneapolis Star-Tribune.

Kadaba and Giordano, who inaugurated the Inquirer's quality-of-life beat, developed the series after a conversation about their own aging parents, who live in the suburbs, and the difficulties their parents faced day to day. The series, which began with a piece headlined "A Rude Awakening," featured main stories augmented by online multimedia material, sidebars highlighting innovative programs and a poll on what to call aging boomers who despise the label senior citizen.

The series hit a chord and garnered more than 150 responses from readers when it ran in fall 2005. As a result of Kadaba and Giordano's articles, a local board that oversees housing for elders sponsored a public forum to explore solutions to issues of aging in the region.


Winning ASA's 2007 Media Award for national coverage was Susan Dentzer, health correspondent for The NewsHour With Jim Lehrer. The awards jury, consisting of both journalists and professionals in aging, honored her two-part series examining the causes of Alzheimer's disease, efforts to speed treatments to patients, and the enormous burden faced by caregivers of Alzheimer's patients. …