Fostering Curiosity about Social Responsibility and Marketing Ethics

Article excerpt

ABSTRACT

This Special Issue of The Australasian Accounting Business and Finance Journal showcases student posters presented at the University of Wollongong's 2009 forum on marketing ethics.

The aim of publishing these works is to disseminate how approximately 500 commerce students were encouraged and enabled to display their work and to give examples of this work so that other educators might by empowered to hold similar forums.

Keywords: student; marketing ethics, advertising; poster display.

INTRODUCTION - THE LECTURER'S NARRATIVE

Last year, I was strolling through my local veggie shop after visiting the supermarket, and I noticed that the prices of avocados and apples were the same at both the retailers.

Later that week, a news item on current affairs confirmed my suspicion that the supermarket was engaged in squeezing smaller grocery operators out of the market by adopting aggressive pricing tactics amongst many other unethical practices including selling some products at weights substantially less than those marked on the package and subsidising fuel discount by charging more at the checkout. Yet, this supermarket was involved in a broad range of community and environmental initiatives.

These observations made me wonder if students ever assess the total impact of all marketing decisions.

Society is increasingly insisting that social responsibility and ethical concerns be considered in planning and implementing marketing activities. …