Cam MacIver 'Cuts the Mustard' with Parkside Upgrade

Article excerpt

Over the past two years, five family-owned, standalone Winnipeg auto dealerships -- almost half of such enterprises in the city -- have been acquired by larger auto groups.

But that's not the path Parkside Ford Lincoln is taking, The long-standing North Main dealership across from Kildonan Park is in the midst of a major upgrade, a reflection of president Cam MacIver's commitment to the community and confidence in the future.

"We moved into the trailers on February 7," MacIver said. "First came the deconstruction. Now we're into the reconstruction phase.

"Our new building, we believe, will provide our customers with an enhanced buying experience. The building will have all the up-to-date Ford fonts and colours. We will have separate Ford and Lincoln showrooms with separate entrances."

One unique-to-Winnipeg feature of the reconfigured dealership will be a full-service restaurant in the northwest corner of the building. (The only other dealership with an in-store restaurant here is Birchwood Keystone Ford, which has a Salisbury House outlet in the store.)

"We're thinking outside the box and thinking about our neighbourhood," MacIver said. "We think that having a restaurant serving good-quality food will offer a different kind of experience for customers who come into our store. Someone coming in for an oil change or a quick repair can have breakfast or just a coffee in the restaurant. …