Public Opinion


This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion.

Additional information

Includes content by:
  • Bruce Williams
  • Jill A. Edy
  • Mark Lindeman
  • Lawrence R. Jacobs
Publisher: Place of publication:
  • Boulder, CO
Publication year:
  • 1999


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