The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production

The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production

The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production

The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production

Synopsis

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly 's Political Book Award and Harvard Business Review 's Breakthrough Idea Award. He lives in Toronto, Canada.
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