Chinese Communication Theory and Research: Reflections, New Frontiers, and New Directions


A systematic examination of Chinese communication scholarship and comprehensive critique of its theories and methodologies are long overdue, and in this new collection of essays by a multicultural group of scholars, both aims are achieved. Focusing on such relatively new fields as Chinese health communication and Chinese communication on the internet, the volume addresses key questions about the state and the future of its field. Both challenging and complementing the Western views of communication, it advances theories of cultural and intercultural communication while at the same time broadening our understanding of the relevance of Chinese communication studies to communication studies overall, and the ways in which this subdiscipline points the way toward a new and more complicated future.

Additional information

Includes content by:
  • Zhenbin Sun
  • Ge Gao
  • Xiaosui Xiao
  • John H. Powers
  • Rueyling Chuang
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 2002