Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective

Synopsis

Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. The timeliness of this study--the first of its kind--and its unique agency-theory perspective allow for an analysis of the appropriateness of e-business and e-commerce for certain businesses.

Additional information

Contributors:
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 2002

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