Big in Asia: 25 Strategies for Business Success

Big in Asia: 25 Strategies for Business Success

Big in Asia: 25 Strategies for Business Success

Big in Asia: 25 Strategies for Business Success

Synopsis

This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.

Excerpt

The ancient game of ‘Tilt’, as practised in Asia, is one of the most popular attractions of the competitive arena. There is no limit to the number of players and the rules are minimal, although the stakes are high. the game is played by two teams and consists of a series of moves beginning when the team going first (known as the Locals) lays down a series of obstacles across the board, thus tilting it at an angle that can vary between 45 and 90 degrees. These obstacles are stone-shaped, of different sizes and weights and variously labelled ‘red tape’, ‘government monopoly’, ‘arbitrary rules', ‘guanxi’ and ‘special tax’.

In order to play the game, the opposing team (the Foreigners) must try to tilt the board back in the other direction by dismantling these obstacles one by one, armed with its own set of stones labelled ‘choice’, ‘brand’, ‘service’, ‘technology transfer’ and ‘cash’. the game may last for some time, since if by chance the Locals use up all their stones, fresh ones may appear (regardless of the rules). Appeals to the umpire can be made but they may not be heard. He may in fact be in the employ of the Locals, but rarely will that be disclosed. It's part of the game.

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