The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World By Rick Mathieson AMACOM, 2010
A Holistic View of Internet Marketing By Falk, Louis K. Sockel, Hy Warren, Homer Competition Forum, Vol. 5, No. 1, 2007
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
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