Challenging and contemporary, this collection of essays examines the processes which have transformed underdeveloped countries into full-blown consumer societies. These essays give the first detailed analysis of consumerism within East and South-East Asia and contain case studies from Malaysia, Hong Kong, Indonesia, Singapore and Japan.
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Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
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