Using Communication Technology: Creating Knowledge Organizations

Using Communication Technology: Creating Knowledge Organizations

Using Communication Technology: Creating Knowledge Organizations

Using Communication Technology: Creating Knowledge Organizations


Communication technology not only changes the face of organizations, but can support organizations in their strive to become learning organizations. In Using Communication Technology, Bettina Buuml;chel examines the relationship between information technology and organizations from a range of perspectives, and highlights the managerial implications stemming from this relationship. Analysis is based on theoretical work in organizational studies, management and computer science, and draws upon case studies from companies in Europe and Asia. This book provides managers with guidelines for individual choice among communication media and goes on to suggest means of evaluating the outcome of communication technology strategy. The author shows how organizational use of communication technologies can lead the way towards the creation of knowledge organizations.


My interest in the topic originated with the realization that modern communication technologies are having a profound impact on organizational life. Although I previously did not study communication technology in particular, the focus on this topic is less surprising in the light of my overall interest in organizational change. Given the increasing use of communication technologies in organizations, I wanted to investigate the relationship between these modern technologies and their impact on organizations. Even though communication technology can be approached from a number of different disciplines, the theoretical foundation for this book is derived from the information-processing perspective.

With this book, I intend to inform people interested in or working within organizations about the influence of modern communication technologies on organizational life via creating knowledge organizations. The underlying assumption is that with the increasing employment of new communication technologies, organizations are undergoing change – some of which can be predicted, while other changes are a result of the dynamics involved in the organizational context.

Students or academics interested in the influence of new communication technology will probably enjoy reading the first part of each chapter which summarizes the current empirical findings and the underlying theories. Those that would like to determine the outcome of communication technology employment will prefer the second part of each chapter since it focuses on the managerial implications of the findings.


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