Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 1990s


Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.

Additional information

Publisher: Place of publication:
  • Santa Monica, CA
Publication year:
  • 2003


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