Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication, and Organizational Perspectives

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication, and Organizational Perspectives

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication, and Organizational Perspectives

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication, and Organizational Perspectives

Synopsis

Bringing together perspectives from various management disciplines, this volume is devoted to an issue of increasing importance in management theory and practice - organizational identity.
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