Management Gurus and Management Fashions: A Dramatistic Inquiry

Management Gurus and Management Fashions: A Dramatistic Inquiry

Management Gurus and Management Fashions: A Dramatistic Inquiry

Management Gurus and Management Fashions: A Dramatistic Inquiry

Synopsis

Why do just a few management ideas become hugely popular, while many others remain virtually ignored? What distinguishes a management guru from just another consultant? Why are we such dedicated followers of management fashion?

Since the 1980s, popular management thinkers, or management gurus, have promoted a number of performance improvement programs or management fashions that have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon with a view to building on the important theoretical progress that has recently been made by a small, but growing, band of management researchers.

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