Selling Architectural Ideas

Synopsis

This book explores the promotional role of architectural graphics and drawing at the point of communication, i.e., at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

Additional information

Contributors:
Publisher: Place of publication:
  • New York
Publication year:
  • 2000

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