Chinese popular religion has no name. It is not a religion of a book, nor is it the named religion of China - Daoism. It does include elements of Buddhism, imperial cults and Daoism, but it is identifiable with none of them. It is popular in the sense of being local and true of the China of the Han, where every place had or has its local cults and the festivals peculiar to them.
Related books and articles
Buddhism in Taiwan: Religion and the State, 1660-1990 By Charles Brewer Jones University of Hawaii, 1999
Place and Spirit in Taiwan: Tudi Gong in the Stories, Strategies, and Memories of Everyday Life By Alessandro Dell'Orto RoutledgeCurzon, 2002
Religion and Chinese Society Vol. 1: Ancient and Medieval China; Vol. 2: Taoism and Local Religion in Modern China By Penny, Benjamin The China Journal, No. 54, July 2005
Fenggang Yang. Religion in China: Survival and Revival under Communist Rule By Woo, Franklin J. China Review International, Vol. 18, No. 4, December 20, 2011
Spirited Traditions; Having Exorcised the Demons of SARS, Taiwan's Free Spirits Again Are Blowing in the Wind during the Annual Ghost Festival, Where Old China Is on Brilliant Display By Burton, Douglas Insight on the News, September 16, 2003
The Soul of China: A Durkheimian Perspective on Religion and the Mainland By Kerr, Keith Juntao, Bai Cross Currents, Vol. 62, No. 4, December 2012
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Forgotten Christian World: In the First Millennium, Christianity Spread East from Palestine to Iraq, and on to India and China, Becoming a Global Religion Accepting of, and Accepted by, Other Faiths. but with the Mongol Invasions of the 13th Century, Christianity's Eastern Journey Came to an End, and the Religion Became Ever More Closely Identified with European Culture. Philip Jenkins Recovers This Lost History By Jenkins, Philip History Today, Vol. 59, No. 4, April 2009
Starving of Religion in Taiwan Not Exactly the Pious Pathway By China Post, August 15, 2013
China Attacks Sainthood Declaration for Martyrs Religion Seen as Threat to Authority By The Florida Times Union, October 1, 2000