The Americanisation of European Business: The Marshall Plan and the Transfer of Us Management Models

Synopsis

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945. as well as the actual influence on European industries and regions in the 1950s and 1960s.

Additional information

Includes content by:
  • Ove Bjarnar
  • Matthias Kipping
  • Jacqueline McGlade
  • Bent Boel
  • John H. Dunning
Publisher: Place of publication:
  • London
Publication year:
  • 1998

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