Profiles in Small Business: A Competitive Strategy Approach

Profiles in Small Business: A Competitive Strategy Approach

Profiles in Small Business: A Competitive Strategy Approach

Profiles in Small Business: A Competitive Strategy Approach

Synopsis

A new analytical approach to small firms' cases, which

• Uses rich primary source data on modern small businesses

• Combines business strategy and industrial organization

• Presents detailed Profiles on diverse small businesses

• Shows how successful small businesses achieve competitive advantage

• Considers both extended rivalry and financial structure

• Shows how to 'ground' small business theory in reality
Profiles in Small Businesseshas a companion volume Small Business Enterpriseby Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
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