Managing External Relations in Schools: A Practical Guide

Managing External Relations in Schools: A Practical Guide

Managing External Relations in Schools: A Practical Guide

Managing External Relations in Schools: A Practical Guide

Synopsis

The contributors look at all areas of managing external relations, from links with local authorities and support services, to liaising with the media, parents and industry, and methods of fund raising.

Excerpt

Schools and other educational institutions in the public domain are increasingly having to accustom themselves to the necessity of establishing good relations with those outside the profession. The best have been doing this for years: communicating with parents, forging links with other phases of education, involving themselves with the community, working with employers, using the resources of the environment in the widest sense. Now, for many of these activities, there is either legislation or strong pressures that make it essential for all schools to develop their external relations. This symposium, containing as it does a wealth of experience from a wide range of practitioners, is therefore essential reading.

For many teachers the word marketing is anathema, calling for bell, book and candle. Certainly there is little relish in the profession for competitive advertising designed to ‘sell’ a school or college as a superior product. Nevertheless, there is now a growing awareness that the general public not only has a right to know, but also has a contribution to make. To be able to present an institution’s achievements in a way that enhances public support is, at a time when the education profession is often under attack for so-called low standards, no bad thing.

As series editor I welcome the addition to the education management series of yet another book that demonstrates both the expertise of its contributors and the practicality of its contributions.

Cyril Poster

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