Representing Consumers: Voices, Views, and Visions


Representing Consumers challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors make accessible a variety of theoretical approaches, drawing on postmodernism, photography, literary theory, narratology and poetry. They examine issues such as: the construction of the researcher and consumer voice; the use of quantitative tools; multimedia and representation: advertising narratives; poetic representation of consumer experience: and consumer-oriented ethnographic research.

Additional information

Includes content by:
  • Kent Grayson
  • Dawn Iacobucci
  • Barbara B. Stern
  • Eric J. Arnould
  • Craig J. Thompson
Publisher: Place of publication:
  • London
Publication year:
  • 1998


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