Diversity in Advertising: Broadening the Scope of Research Directions

Diversity in Advertising: Broadening the Scope of Research Directions

Diversity in Advertising: Broadening the Scope of Research Directions

Diversity in Advertising: Broadening the Scope of Research Directions

Synopsis

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans identify themselves as something other than white and people over 50 make up the largest group in the US.
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.