Public Health Communication: Evidence for Behavior Change

Public Health Communication: Evidence for Behavior Change

Public Health Communication: Evidence for Behavior Change

Public Health Communication: Evidence for Behavior Change

Synopsis

This volume argues the case the public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas-tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety-prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.