Public Health Communication: Evidence for Behavior Change


This volume argues the case the public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas-tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety-prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.

Additional information

Includes content by:
  • Robert C. Hornik
  • John K. Worden
  • Brian S. Flynn
  • Philip Palmgreen
  • Lewis Donohew
Publisher: Place of publication:
  • Mahwah, NJ
Publication year:
  • 2002