This volume argues the case the public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas-tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety-prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.
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