Resistance and Persuasion


Until now, resistance has been largely neglected as a factor in promoting persuasion. Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, Resistance and Persuasion presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time, providing previously unpublished research on persuasion. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: acknowledging resistance helps to reduce it; raising reactance makes a strong message more persuasive; putting arguments into a narrative increases their influence; identifying illegitimate sources of information strengthens the influence of legitimate sources; and looking ahead reduces resistance to persuasive attempts. This influential volume will appeal to researchers and advanced students interested in persuasion from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Additional information

Includes content by:
  • Eric S. Knowles
  • Jay A. Linn
  • Duane T. Wegener
  • Natalie D. Smoak
  • Richard E. Petty
Publisher: Place of publication:
  • Mahwah, NJ
Publication year:
  • 2004


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