Sex in Advertising: Perspectives on the Erotic Appeal

Sex in Advertising: Perspectives on the Erotic Appeal

Sex in Advertising: Perspectives on the Erotic Appeal

Sex in Advertising: Perspectives on the Erotic Appeal

Synopsis

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Excerpt

Despite the presence of sexual information in mainstream advertising, either in the form of sexual behavior, nudity, attractive models, fetishism, or promises of sexual fulfillment and intimacy, few sources are available to those interested in studying this multifaceted phenomenon. Although sexual appeals are used to sell more products—and to boost popularity of media products such as television programming, films, magazines, music, and Web sites—many scholars and consumers are still unable to describe “if” and “how” sex sells. In our minds, it was time for a book devoted to reviewing and advancing understanding of the interpretations, functions, and effects of sex in advertising.

Sex in Advertising: Perspectives on the Erotic Appeal addresses these concerns by bringing together writers, thinkers, and researchers from several areas to examine what sex “is” in advertising, how it works, and how it may affect consumers and society. Nearly all of the contributors have written extensively about sex in advertising, whereas others apply theory in new ways to reexamine representations of sexuality in advertising. As a result, this book contains a variety of perspectives focused on a singular theme, to offer readers a definitive source that spans quantitative and qualitative perspectives to document past research, report ground-breaking research, and provide clear directions for future research. In addition, this book helps those interested in the nature and nuances of erotic appeals to navigate the disparate information available within disciplinary boundaries, but perhaps not well known beyond those boundaries.

That there was a need for this book became clear to us while conducting our own research. In the process of familiarizing ourselves with sexual appeal research in our respective areas, we became aware of important view-

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.