Attitudes and Opinions

Attitudes and Opinions

Attitudes and Opinions

Attitudes and Opinions

Synopsis

These are exciting times for attitude researchers. Notable advances resulting from new research findings and measurement approaches have re-invigorated the field. Widespread uses of the computer and the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this energy and excitement, while at the same time remaining grounded in the scholarly research.
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