Attitudes and Opinions


These are exciting times for attitude researchers. Notable advances resulting from new research findings and measurement approaches have re-invigorated the field. Widespread uses of the computer and the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this energy and excitement, while at the same time remaining grounded in the scholarly research.

Additional information

Includes content by:
  • Stuart Oskamp
  • P. Wesley Schultz
Publisher: Place of publication:
  • Mahwah, NJ
Publication year:
  • 2005
  • 3rd


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