The Commercial Appropriation of Personality

The Commercial Appropriation of Personality

The Commercial Appropriation of Personality

The Commercial Appropriation of Personality

Synopsis

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.
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