When Firms Change Direction


Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

Additional information

Includes content by:
  • Howard Thomas
  • Kurt A. Heppard
  • Jim Blasick
  • Gail E. James
  • Larry Stimpert
Publisher: Place of publication:
  • New York
Publication year:
  • 2000


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