Digital Terrestrial Television in Europe

Digital Terrestrial Television in Europe

Digital Terrestrial Television in Europe

Digital Terrestrial Television in Europe

Synopsis

Digital technology for the production, transmission, and reception of television is expected to replace analogue transmission throughout the world. The timetable for this transition is uncertain and different projections have been made for virtually every country in the world. This book gives the exhaustive details of the issues of this changeover in Europe and elsewhere. The details are placed within the context of the massive changes, which the television industry has been subjected to over the past 25 years. The rollout of Digital Terrestrial Television in Europe is a big issue for every country included in this survey. The reason it is of such importance is because DTTV is the centerpiece of many governments' policies toward making Europe the world leader in new information and communication technologies. These same governments are all wrestling with the issues of how to use the technology in ways that create both commercial and non-commercial value. European perspectives on the social, cultural, and political nature of broadcasting vary significantly from those in other parts of the world and require that the introduction of DTTV should be handled differently to its introduction elsewhere. There are enormous technical, political, and economic aspects to be considered and these vary from country to country in Europe. The two editors bring a perspective to this study as media economists who come to the European scene from other parts of the world. The book covers DTTV in depth, but it also includes discussions of cable, satellite, broadband, and Internet technology for comparison.

Excerpt

Digital terrestrial television is being planned and introduced across Europe because of its advantages in spectrum use, its ability to increasing the number of channels available, its reductions in reducing operating costs, and its linkages to telecommunications infrastructures that provide users a wide range of interactive services. the goal is to replace existing terrestrial television broadcasting in the coming with the digital alternative.

The digitalisation of terrestrial television is the latest in a range of policy, technology, and competition changes that are reshaping European television broadcasting. the changes are modernising and commercialising broadcasting, but also forcing public service broadcasters to rethink their missions and their roles in the new broadcasting environment.

European nations are ahead of others in the implementation of this new technology for terrestrial broadcasting and their experiences are providing crucial lessons for others anticipating the transition in the coming years.

This books explores issues in the development and implementation of digital television in Europe, showing how it is inextricably linked to developments in other forms of digital television provided by cable and satellite services and to government policies designed to promote development and use of information and communication technologies to support European wide and domestic industrial and social policies related to the Information Society.

Digital terrestrial television has now been introduced in the United Kingdom, Sweden, Spain, Finland, and Germany. Italy, France, and Denmark are close to beginning the digitalised form of terrestrial broadcasting and the other European nations will initiate systems in the coming years.

The experience of the initial countries in which digital terrestrial television has appeared reveals that the transition requires a precarious balancing of government, commercial, and consumer interests. Initial efforts to make the transformation have been far from successful and this book explores the difficulties, failures, and challenges that have appeared.

The book is divided into two parts. the first deals with concepts and issues associated with digital terrestrial television. Chapters explore the technological, policy, and financial aspects of this new form of broadcasting. It explores fheir implications for public service and commercial broadcasters and for television viewers.

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