Communication Yearbook - Vol. 28

Communication Yearbook - Vol. 28

Communication Yearbook - Vol. 28

Communication Yearbook - Vol. 28


Communities are composed of connected individuals. The communication that exists within, about, and between these communities is at the heart of Communication Yearbook 28. This book draws from the broad range encompassed by the communication discipline to review literature that has something to say about community and what the communication discipline has to contribute to understanding this human connection. Offering state-of-the-art research, Communication Yearbook 28 presents: *an influence model addressing the most basic level of community--the personal relationship; *the literature on romantic and parent-child relationships at a distance; *community in terms of those working at home and telecommuting, running home-based businesses, and participating in online communities; *the communicative venue for community building and fragmentation; *social capital and tolerance; *the literature on collaboration, examining this communicative performance in community groups; *community as a foundation for the study of public relations theory and practice; *the visual images of community and what they suggest about these communities to those looking in from the outside; *the role new technology plays in maintaining community; and *community contexts. This book is an important reference on current research for scholars and students in the social sciences.


A community is made up of actively connected personal relationships. These relationships significantly shape how people come to understand their world, gain a sense of the validity and verifiability of their ideas, and become accountable for changes in their attitudes and behaviors. Acknowledgment of the relational underpinnings of such communication processes forces us to revise common understandings of relationships as places where individuals have their personal needs fulfilled and instead conceive of relationships as a form of action, which emphasizes the integral connections between the study of rhetoric and relationships. We explore the ways in which everyday communication draws substantially on these relational underpinnings that have been historically underdeveloped in theories of interpersonal influence and propose a new model of influence, the social consequences of interpersonal influence (SCIPI) model that recognizes the powerful role of one's relational network in individual decision making and realizing attitudinal and behavioral changes. This model suggests a productive way to reconsider studies of interpersonal influence, communication, and community, as well as a number of different threads in the communication discipline as a whole, including the impact of media messages, and health communication campaigns, as well as group decision making.

T he term community has many common uses that do not denote one specific concept in a truly scientific and accurate manner. For example, the term is used loosely to refer to members of any large universal group (hence, the gay community, the student community, the Black community) where there is no

AUTHORS' NOTE: The authors thank Julia Wood, Pamela Kalbfleisch, and Lise VanderVoort for their insightful comments on earlier drafts of this manuscript.

Correspondence: Walter J. Carl, 101 Lake Hall, Department of Communication Studies, Northeastern University, Boston, MA 02115; email

Communication Yearbook 28, pp.1-35 . . .

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