Framing Public Life: Perspectives on Media and Our Understanding of the Social World

Framing Public Life: Perspectives on Media and Our Understanding of the Social World

Framing Public Life: Perspectives on Media and Our Understanding of the Social World

Framing Public Life: Perspectives on Media and Our Understanding of the Social World

Synopsis

This distinctive volume offers a thorough examination of the ways in which meaning comes to be shaped. Editors Stephen Reese, Oscar Gandy, and August Grant employ an interdisciplinary approach to the study of conceptualizing and examining media. They illustrate how texts and those who provide them powerfully shape, or "frame," our social worlds and thus affect our public life. Embracing qualitative and quantitative, visual and verbal, and psychological and sociological perspectives, this book helps media consumers develop a multi-faceted understanding of media power, especially in the realm of news and public affairs.

Excerpt

In devising a coherent structure for a diverse approach to framing, we bookend this volume with two synthesis review chapters by Reese and Gandy, as prologue and epilogue, respectively. Reese presents his own organizing “framework” for framing research and provides an illustrative case analysis. Gandy uses the chapters in this volume and others in the literature to provide a synthetic overview and launch his critique of the subfield, in addition to offering some challenges for future efforts. Between these offerings we present three collections of chapters: the first includes a diverse set of theoretical and methodological perspectives on framing; the second emphasizes specific cases and empirical efforts by framing analysts, many of whom have extensive research programs in the area; and the third takes the framing paradigm into innovative subjects areas—exploring the implications of framing for visual issues, international news flow, and the new media technology.

PART I: THEORETICAL AND MEASUREMENT
APPROACHES

Zhongdang Pan and Gerald Kosicki here further explicate the framing paradigm, an effort begun in their often-cited 1993 article in Political Communication. They consider framing within the larger context of public discourse . . .

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