Kellogg on Technology & Innovation

Kellogg on Technology & Innovation

Kellogg on Technology & Innovation

Kellogg on Technology & Innovation


Praise for Kellogg on Technology & Innovation' Will there be another technology-led boom? If you are tempted to say no, this provocative book will cause you to reexamine your views. It provides an intriguing analysis of emerging technologies-from wireless networks to nanotechnology-that might yet revolutionize business as we know it.'-Nitin Nohria, Richard P. Chapman Professor of Business Administration Harvard Business School ' Kellogg on Technology and Innovation is a timely and very informative book, which masterfully blends scholarly work with practical aspects of the ever-changing technology landscape. Gulati, Sawhney, and Paoni managed to articulate in a concise and clear manner many complex issues of managing some of the most promising emerging technologies of this decade. A most valuable read for any executive.'-Raffi Amit, Robert B. Goergen Professor of Entrepreneurship The Wharton School, University of Pennsylvania'This is the best book available for those who want to know what the ¿business' impact is of the most important technologies changing the global economic landscape. The authors describe each technology in clear, accessible terms, but more importantly, they help readers understand from a business perspective what matters and why. This book goes beyond merely describing the key actors in each technology. It boldly forecasts which business models will win, which value propositions will matter, and how key industrial sectors will change as new generations of technology take hold. If you're interested in the business impact of technological change, this book is a must-have. It delivers cutting-edge thinking from one of the world's best business schools in a manner that is easy to absorb without ever being superficial.'-Philip Anderson, INSEAD Alumni Fund Chaired Professor of Entrepreneurship and Director 3i Venturelab, Fontainebleau, France


Genius is one percent inspiration and ninety-nine percent perspiration.

—Thomas Edison

Edison reminds us that successful innovation requires more than just a good idea. Given the current state of the technology sector in 2002, which has witnessed dramatic drops in stock prices, tens of thousands of layoffs, and the demise of many start-ups, Edison's quote seems particularly relevant. After all, couldn't we argue that many technology companies started out with good ideas and have been working hard? Perhaps they were working hard, but not necessarily working smart. Or perhaps some good old-fashioned luck is needed in addition to inspiration and perspiration, given the rapidly changing market and business conditions. Or maybe there were just too many players competing for the same pie.

All of these observations have some truth. Early in the development of an industry, more inspiration may be required. While for mature industries, more perspiration may be required. Regardless, successful business practice is about positioning a company well to beat the odds and executing relentlessly to capitalize on the position. To create positions of advantage, business decision makers need information that can help them understand the trends in their markets so they can place their strategic bets intelligently.

The past decade has witnessed unprecedented advances across a variety of technological frontiers. The pace of change is compounded by the convergence of some of these frontiers. Many promises have been made about . . .

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