Imagining Marketing: Art, Aesthetics, and the Avant-Garde

Imagining Marketing: Art, Aesthetics, and the Avant-Garde

Imagining Marketing: Art, Aesthetics, and the Avant-Garde

Imagining Marketing: Art, Aesthetics, and the Avant-Garde

Synopsis

"Imagination" is a word that is widely used but rarely examined. This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to marketing phenomena.
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