Scaling Methods

Scaling Methods

Scaling Methods

Scaling Methods


Intended for practitioners in behavioral & social sciences who analyze data that result from subjective responses, especially attitudes. The second edition focuses on analyzing data versus mathematics.


This text is written for instructors, students and researchers in the social and behavioral sciences who wish to analyze data that result from subjective responses. This edition concentrates on simplifying ways to handle data as opposed to the finer mathematics of how each program works and is addressed to general practitioners interested in the measurement and representation of attitudes. The methods presented have been chosen because they: (1) will handle the majority of data analysis problems; (2) are useful; (3) are easy to comprehend; and (4) have functional software solutions.

The second edition of Scaling Methods is prompted by the demonstrated value of the first edition in helping faculty and students to do research in the behavioral sciences. The senior author has taught a course in scaling methodology at the University of Hawai'i for three decades. Scaling Methods(Dunn-Rankin, 1983) has been the primary text for this course since the books' initial publication. During the last ten years the Department of Educational Psychology at the University of Hawai'i graduated 45 Ph.D. candidates. Over 40 percent of these graduates utilized some form of scaling methodology as part of their dissertation research. No other single course has had as much influence on the exploratory research of the department's students. In addition, a great many other doctoral candidates in such diverse fields as Communication and Information Sciences, Zoology, Library Science, Linguistics, Teaching English as a Second Language, Social Work, Public Health, Psychology, and Educational Administration have utilized scaling techniques in their dissertations.

What's New?

The new text emphasizes functionality. The first edition was written to bring scaling methodology into use in behavioral science research. Unfortunately the necessary software existed mainly on paper in the back of the text or was isolated in places like Bell Laboratories or in a few University computer systems. Functional auxiliary FORTRAN programs were only available at the University of Hawaii or Florida State University, places where the senior author taught a course in scaling methods.

Professor Susan Wallace has converted these auxiliary programs and several other methodological programs to run on any personal computer with Windows. She has annotated . . .

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