The E-Bay Phenomenon: Business Secrets behind the World's Hottest Internet Company

The E-Bay Phenomenon: Business Secrets behind the World's Hottest Internet Company

The E-Bay Phenomenon: Business Secrets behind the World's Hottest Internet Company

The E-Bay Phenomenon: Business Secrets behind the World's Hottest Internet Company

Synopsis

The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune

Excerpt

In January 2000, registered users of eBay, the world's most popular online auction site, received a communiqué from its CEO, Meg Whitman. “1999 was a historic year, ” she wrote, “filled with astonishing growth and rapid change.” She went on to explain that the company had begun the year with a community of users roughly equal to the population of Portland, Oregon—about 2.2 million. By year-end, that number had grown to over 10 million, more than the population of Michigan. The site had generated more economic activity than any other Internet site.

Since it began operating in 1995, this company has produced revenues that most enterprises must labor decades to achieve, and has achieved a market value that exceeds those of Disney and dozens of other blue-chip companies. It has also produced that rarest of all ebusiness commodities: real profits.

eBay's remarkable growth has created a wide-ranging constituency of users, shareholders, business partners, and eBay watchers. Chances are that you belong to one of these groups. Or perhaps you are simply interested in the growing Internet economy and the phenomenal growth of one of its most visible pioneers. Whatever your interest, eBay's is a compelling and instructive business story. From small beginnings and modest goals, its business volume has exploded, and its name is becoming a household word. It has forged strategic relationships with America Online, Disney, and many lesser-known entities. And hardly a week goes by without its name appearing in a major business or general-interest publication.

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