Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon

Synopsis

Advance Praise'It's not a pretty story, but it is a well-told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal-Mart. Every would-be entrepreneur should read this cautionary tale.'-Al Ries, Chairman, Ries & Ries'A well-written comparative analysis of why Kmart failed and Wal-Mart continues to thrive. The management lessons found in the book can be widely applied.'-Eugene H. Fram, J. Warren McClure Research Professor of Marketing, Rochester Institute of Technology

Additional information

Contributors:
Publisher: Place of publication:
  • Hoboken, NJ
Publication year:
  • 2003