Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education

Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education

Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education

Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education

Synopsis

Business education programs should practice what they preach: applying the principles of strategic analysis to play to their strengths and develop distinctive offerings that attract the most profitable "customers"--in this case, students, faculty, and the communities and institutions that support them financially. With the costs of private MBA programs skyrocketing, public universities--which operate out of the spotlight of the Harvards and Whartons--have a tremendous opportunity to distinguish themselves as centers of innovative, high-quality education. Mimi Wolverton and Larry Penley conducted extensive research to identify the qualities of those public institutions across the country--from the University of Washington to Georgia Tech--that have successfully established competitive advantages, generally through a combination of cost leadership, differentiation, and focus. The book features 12 in-depth case studies, written by senior representatives from the respective schools. They offer unique insights into the strategies they employed--from developing strategic alliances with local businesses and complementary departments to establishing online and overseas courses. The result is a fascinating peek behind the scenes at the most innovative MBA programs, as well as a rich canvas for observing the principles of strategic management in action.

Excerpt

Traditionally, business schools have prepared industry's mid-level management. Some of the best and the brightest individuals who attend highly touted prestigious universities ultimately become our country's next generation of business leaders. As such, business schools play an important part in supporting the country's economic development and long-term prosperity. The mainstay of these endeavors is the master's degree in business administration, or MBA. This acronym is probably one of the most recognizable today. Its cachet lies in the continued success of business schools in executing their charge to prepare managers and leaders for the workplace. We believe that it is important to understand why some business schools consistently contribute to the country's well-being in this manner and do it better than do their counterparts at other universities.

We are a nation of raters. We rank everything—soft drinks, sports teams, students, and business schools. We do so, primarily, because we are competitive and individualistic. Simply put, we want to be number one. Every year, internationally acclaimed journals rank business schools

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