Chinese Economic Transition and International Marketing Strategy

Chinese Economic Transition and International Marketing Strategy

Chinese Economic Transition and International Marketing Strategy

Chinese Economic Transition and International Marketing Strategy

Synopsis

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.