From Total War to Total Diplomacy: The Advertising Council and the Construction of the Cold War Consensus

From Total War to Total Diplomacy: The Advertising Council and the Construction of the Cold War Consensus

From Total War to Total Diplomacy: The Advertising Council and the Construction of the Cold War Consensus

From Total War to Total Diplomacy: The Advertising Council and the Construction of the Cold War Consensus

Synopsis

Domestic economic and ideological concerns during the Cold War drove many national leaders to promote U.S. international activism. This study presents the domestic sources and goals underlying the creation of America's Cold War policies and the "selling" of those policies to the public. Its examination of the Advertising Council illustrates how those activist international foreign policies reflected the domestic agenda of the Council's private supporters. By cooperating with the Ad Council, the American business community enlisted in the domestic propaganda programs of the wartime and early postwar years in an attempt to defeat the continued threats they perceived from the New Deal. This emerges as a central goal and consequence of advertising's promotion of President Truman's Cold War policies.
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