Information Technology, Corporate Productivity, and the New Economy
Information Technology, Corporate Productivity, and the New Economy
Synopsis
Excerpt
More than ever in history, companies are faced with the task of competing in an intense and dynamic business environment. The rapid pace of technological innovation has enhanced the ability of companies to produce, distribute, and market goods and services and communicate more effectively with consumers. Information technologies including Internet portals, wireless communication, advanced software applications, and general enhancement in computer processing facilitate such strategies as supply chain and customer relationship management, real time advertising and ecommerce. Technological systems such as market exchanges, electronic data interchange, and enterprise resource planning have helped accelerate this new face of commerce.
One result of this dynamic process has been the creation and availability of information. Vast data repositories contain vital information describing the various components of business processes. It is the effective management of this data through its transformation into information that can yield critical insights on those factors impacting business processes and results. Advanced analytical technologies help decision makers leverage off of available information to help reduce the uncertainty in their operations. By better understanding the underpinnings of business activities and results of proposed strategies, managers can make intelligent and proactive adjustments to driving factors to reduce wasted resources and overall risk in the market in which they participate.
Much progress has been made to create seamless IT systems, which play an integral part in the functioning of companies across industry sectors, but there is much work yet to be done. The process of connecting hardware . . .