The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

Synopsis

Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television commercials, and direct mail. As Lathrop suggests, governing has taken on all the trappings of a full-time campaign.
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