Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue

Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue

Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue

Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue

Synopsis

The success of any business depends on effective marketing, and managers of all levels need to understand the key principles and techniques. This text provides a clearly-written explanation of these core skills and concepts.
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