Sports Management and Administration

Sports Management and Administration

Sports Management and Administration

Sports Management and Administration

Synopsis

Sports Management and Administration 2nd Edition presents a comprehensive overview of the management of sport in the UK at every level, from the European context to the organisation of voluntary grass roots sport. Fully revised reflecting the rapid evolution of many of the sporting structures in the UK, the book is an invaluable introduction to the key management processes in sports provision and delivery, from human resources to finance, marketing and strategy. Written by one of the UK's leading sports management consultants, this key textbook includes a wealth of contemporary case-study material, and is available in paperback for the first time. It will be essential introductory reading for all students of sports and leisure management and sports development, as well as an invaluable reference for all professional managers in sport, from local authorities to national governing bodies.
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