Lifestyle Shopping: The Subject of Consumption

Lifestyle Shopping: The Subject of Consumption

Lifestyle Shopping: The Subject of Consumption

Lifestyle Shopping: The Subject of Consumption

Synopsis

This stimulating book makes a major contribution to our understanding of the process of consumption. Its acute, sharply observed contributions are drawn from a variety of relevant disciplines.

Excerpt

This is a many-voiced text which attempts to look beyond sites and the physical architecture of shopping malls and city-centre redevelopments. Our interest is the interface between media images, 'consumption sites' where such images can be purchased as ready-to-wear 'masks', and the personalities and tribes that form a social 'architecture' of lifestyles and 'consumption cultures'. Following in the tracks of Walter Benjamin's study of the shopping arcades of nineteenth-century Paris (1989), in these contemporary sites we find the implicated shadows of self, desire and consumption in amongst the goods on display and the crowds of people. Lifestyle Shopping is thus not intended as another celebration of the triumph of an ideology of lifestyles and marketing (Gardner and Sheppard, 1989) but a critical marking of the interdependence of the private spaces of subjectivity, media and commodity consumption, and the changing spatial contexts of everyday public life. This includes shopping malls which have developed as privately owned 'public' spaces for retailing, traditional public spaces such as markets, public buildings and monuments such as museums or heritage sites like Stonehenge, as well as the ephemeral 'public' space of the mass media.

Already broached under the rubric of 'postmodernism', changes in contemporary urban cultures have raised important issues which the authors in this volume do not intend to resolve. Rather we intend to set the agenda for debates in which closure cannot be evoked at this time. The following contributions are thus preliminary but are part of the larger postmodern project of remapping and rewriting the classical schemas of the human sciences, which

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.