Newman's lucid and engaging introduction guides the reader through the world of videogaming. It traces the history of the videogame, from its origins in the computer lab, to its contemporary status as a global entertainment industry, where characters such as Lara Croft and Sonic the Hedgehog are familiar even to those who've never been near a games console.Topics covered include:* What is a videogame?* Why study videogames?* a brief history of videogames, from Pac-Man to Pok¿¿mon* the videogame industry* who plays videogames?* are videogames bad for you?* the narrative structure of videogames* the future of videogames.


There can be no doubt that communications pervade contemporary social life. The audio-visual media, print and other communication technologies play major parts in modern human existence, mediating diverse interactions between people. Moreover, they are numerous, heterogeneous and multi-faceted.

Equally, there can be no doubt that communications are dynamic and ever-changing, constantly reacting to economic and popular forces. Communicative genres and modes that we take for granted because they are seemingly omnipresent - news, advertising, film, radio, television, fashion, the book - have undergone alarming sea changes in recent years. They have also been supplemented and reinvigorated by new media, new textualities, new relations of production and new audiences.

The study of communications, then, cannot afford to stand still. Although communication study as a discipline is relatively recent in its origin, it has continued to develop in recognizable ways, embracing new perspectives, transforming old ones and responding to - and sometimes influencing - changes in the media landscape.

This series of books is designed to present developments in contemporary media. It focuses on the analysis of textualities, offering an up-to-date assessment of current communications practice. The emphasis of the books is on the kind of communications which constitute the modern media and the theoretical tools which are needed to understand them. Such tools may include semiotics (including social semiotics and semiology), discourse theory, poststructuralism, postcolonialism, queer theory, gender analysis, political economy, liberal pluralism, positivism

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